That’s what’s happening with handmade businesses trying to offer something for everyone.Īnd I’m not just talking about a business selling art, jewelry and soap. I wasted a ton of money and will have a hard time getting anyone to come to a future dinner party. I have way too many leftovers and can’t convince anyone to take them home. The dishes were so-so because I spread myself too thin. The vegetarian can only find a couple things they’ll eat while the lactose intolerant eaters only have one dish to choose from.īy the end of the night, no one is overly satisfied, paying me compliments or giving me the credit I deserve for all the food I’ve prepped.
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Plates are half empty because I didn’t have the time to make multiple dishes for each person. People are asking me what’s what and to list ingredients to be sure a dish safe for them to eat. When people arrive at my party and are ready to eat, there’s mass confusion. I spend a ton of time and money testing recipes and buying ingredients I’ll never use again. So I have to research what types of meals I can make for all the dietary restrictions and preferences I’ve received. I’ve never made a dish without cheese or creams and am somewhere in between a vegetarian and meatatarian. I have lots of people interested in coming to my event and everything from lactose intolerant and celiac eaters to vegetarians and meatatarians suggesting dishes. I ask everyone who accepts the invitation to tell me their dietary restrictions and what they would love to eat that evening. I create a Facebook event and invite all my friends, because I don’t want to exclude anyone. Let me use an analogy to explain why making something that’s so right for one person and so wrong for many others is the best path for your business. To create something that’s perfect for one person, by default, that product won’t work for many others. Let me know in the comments if it does once you’re done reading! If you’re unsure of what your signature style is, can’t define your USP (unique selling position) or describe your brand, I think this article and analogy will help. I want this article to help get you a little closer to that path by uncovering your signature style. I’ve experienced, more than once, how much easier running a business is once you find your personalized path to success.
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It’s easy for me to explain my signature style now that I’ve found it but I understand it’s not that easy when sales aren’t giving you a clear indication of your path to success.īut if it were easy to discover that calling, no one would be working in suck-the-life-out-of-you jobs or struggling with their businesses. It’s what Made Urban has become known for and what I’ve built my success on. Translating business advice into stories, analogies and easy to follow steps for handmade business owners is my signature. I love sharing business advice, specifically with handmade business owners, because that’s also where my knowledge is. So naturally, that’s where I’ve found my niche in writing. I don’t really have an interest in reading fictional books and have stocked my library with business books.
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If you told me to write a fictional short story, I’d be lost. It’s easy for me to see what a perfect fit it is for me now, and have developed a signature style of writing, but it wasn’t always that obvious. But it wasn’t until recently that I realized my calling was being creative through writing. I believe everyone has a special talent they’re meant to share with the world. I’ve had an idea of what mine are from a fairly young age since I’ve always loved art and being creative.